Real estate marketing in today’s world is rapidly changing. Agents are faced with a new type of media for advertising on an almost daily basis. While some forms of technology are introduced to the general public (i.e. iPhones, Blackberries, laptop computers, etc.), others are Realtor-specific technologies (such as email marketing, realty websites, etc.). Though many agents are adapting as quick as possible, others are still left in the dark. With the advent of Web 2.0 and the ever expanding options available online to both buyers and sellers, real estate agents of the 21st century must gear up for new changes if they expect to remain successful in today’s market.
